Eye Tracker 05/20

The biggest study ever of online user behavior in the Nordics

Online advertising is getting an ever increasing share of marketing spend. In spite of the fact that the internet is the fastest growing advertising medium, no surveys have been conducted on how the user perceives banners over and above click measurement, and there is much more happening outside of the click.

The most comprehensive online study ever made in the Nordics was conducted as a co-operation between Aftonbladet.se, Microsoft Digital Advertising Solutions, MediaCom and Mejsel. Please email Mediacom Stockholm for your copy!