At MediaCom, we believe everything is connected.
There’s never been a more exciting time to be in marketing communications, with infinite choices and endless ways to communicate. But against this backdrop of increasing complexity, what is craved most is simplicity…
Simplicity in making paid, owned and earned communications work together harmoniously, while reducing wastage. Simplicity in taking data and turning it into a competitive advantage. Simplicity in helping to see the bigger picture of where and how marketing budgets should be invested.
At MediaCom, we help our clients make sense of all this. And lots more.
We believe that everything is connected. And that means a media agency has to think and operate in an entirely new way. So new that we don’t even call ourselves a media agency anymore. We call ourselves The Content + Connections Agency.
That’s our shorthand way of saying that we have a unique approach to planning and buying across paid, owned and earned media, which can optimise our clients’ entire system of content and connections – not just the individual channel silos within them.
For us, “content” is the fuel for high-performing communications systems. It refers to any form of consumer messaging that connects brands with their consumers. “Connections” is how we guide the content around the system. It’s about having a closed-loop distribution strategy, ensuring there are no dead ends or wastage.
We do this by taking a step back and seeing the bigger picture, designing the content with the connection in mind.
We call this Systems Thinking – and it’s proven to transform communications effectiveness.
Systems thinking is how we make sense of our clients’ communications systems, where we work to optimise the system as a whole and not just the individual components.
Systems thinking is how we look at the interrelationships between brands, customers, content and connections to find opportunities or leverage points that can take the performance of the entire system to a higher level.
It’s no longer about improving the sum of each part, but rather, it’s about improving the entire product of their interactions. In other words, we don’t just focus on making incremental improvements to individual channel silos – we look at transforming the totality of our clients’ communications systems.
At MediaCom, our people, processes and tools are all entirely geared towards systems thinking.
Our team of Systems Thinkers collaborate and innovate around one shared framework to planning and buying across paid, owned and earned media that allows us to create brilliantly connected communications systems for our clients.
This framework drives connectedness through our global digital portal which sits on each and everyone’s desktop, ensuring our 7,000 people in 125 offices across 100 countries follow a rigorous and consistent One MediaCom approach. In addition, it allows us as Systems Thinkers to not only be masters of our own specialisms, but understand how we can add value across the rest of the system.
Essentially, whoever our clients meet from MediaCom, regardless of specialism or geography, they know they will get a solution focused on the whole system, not just the individual silo.
As The Content + Connections Agency, not only do we know how to put content to work, we also use specialist tools and skills to get the maximum effectiveness out of our clients’ communications systems.
Each of our specialisms is dedicated to making our clients’ communications systems work harder and more efficiently for their brands, whether it’s to identify opportunities for leverage or to remove wasted dead ends.
And while each of our specialists are masters of their own specialisms, they are also trained as Systems Thinkers, able to see the bigger picture and how their expertise adds value across the rest of the system.